Canadian Tire: Making Green by Selling Green

I've been wanting to kick-up my environmental game lately and am in the market for solar panels. I'm not talking about those little dashboard cellphone-charging ones either, I want some decent wattage panels! I am in continuous conflict with myself, as there is a delicate balance for me between investing in the environment, and the fact that I have very little to invest! Short story shorter, I don't want to spend a fortune before I reap my reward.

Obviously, like any true Canadian, I go to the Canadian Tire website. They have more and more gear all the time, but selection is still limited. I decide to do a little wider search, but let's face it, there is not much for supply OR demand here in the prairies. Finally, I come across a site, www.advancegreen.ca, and it turns out that it's another Canadian Tire site, but better, what gives?

From what I gather, Canadian Tire is setting up the mother of "living-green" do-it yourself product sites. It is actually an entire site dedicated to green living gear at that Canadian Tire-patented "little-over-price-but-I'll-buy-it-anyway-because-I-can't-find-it-anywhere-else" price.

I'm not going to say that they care about the environment in any moral sense, because I don't know, but the fact is that there is a solid market out there for enviro-goodies and this site is tapping into that.

UPDATE:

I have just found another site that sells wind turbines and solar cells, and it is located in none other than sunny Saskatoon. Visit wsetech.com for tonnes of helpful information on setting up your power grid, as well as handy wind and solar newsletters.